China & Beyond Privacy Policy

We respect your privacy and are committed to protecting any personal information that you share with us. We will only use the information that we collect about you lawfully and you confirm that you will only enter information about yourself and those in your party and that such information is true.

What information is collected

We collect customer information from you through our website, when you book a tour or any other service offered by us or send us an inquiry or subscribe to our newsletter. Customer information means any information that may be used to identify you, including, but not limited to, your name, address, email address, internet protocol address, billing information, passport details etc. as well as specific information relating to your disability or medical condition.

What we do with your personal information
We collect information from you for our operational purposes that will help us to process your booking and answer any other travel related requests and also to provide you with a more personalised and relevant experience in all your contact with us.

We may also use your personal information to provide you with marketing information deemed necessary to send the appropriate brochure plus any new tours or special offers which we think may be of interest to you.

We may also use your information for internal administration of a booking and for analysis.

When you make a booking, we may need to disclose your information to third party providers of flights, tours, accommodation, visas, insurance. The information may also be provided to public authorities such as customs or immigration if required by them, or as required by law. However, we respect our customers privacy and do not sell, rent, trade or give away any of your personal information for any other purpose.

Periodically, we may send email to you if you have indicated a preference to receive our newsletters, updates, special offers, and other information relating to our service. You may unsubscribe from these email subscriptions by using the opt out boxes.

Links to third party websites
Our website may contain links to other websites. We are not responsible for the privacy policies or the content of these websites.

Cookies are small pieces of information which are stored on your computer's hard drive. Cookies permit us to recognize you and avoid repetitive requests for the same information. Cookies may be used to retain your personal preferences, hold session information (tour types, dates, etc. that you have used for your trip search or booking), or save your password and username so you do not need to identify yourself each time you return to our website.

We have a small number of third-party cookies placed on our website which help us to improve your overall experience when you visit our site. For more information about third party cookies please visit the corresponding website. We use:
  • Add This - allows you to share pages on our website.
  • Google Analytics - tracks what part of our website you have visited and helps us understand how we can improve the parts that you don’t like. It also helps us serve more relevant content advertising to you based on your browsing of our website. We have also enabled additional Google Analytics Advertising Features:
    • Remarketing with Google Analytics. Remarketing allows us to display our advertisements to internet users who visited our website before. Previous visitors or users can see our ads as they browse websites that are part of the Google Display Network, or when they search for terms related to our services on Google.
    • Google Analytics Demographics and Interest Reporting. This enables us to collect data about gender, age and interest and how visitors use our website. We collect this information in order to develop the website and its content around our users’ interests.
    To find out more about how Google uses this data and how you can opt-out of the Google Analytics Advertising Features we use, please visit:
Other than this, we do not store personal information in the cookie or use it for any other purpose. Having your cookies turned on will improve your overall experience when you visit our website. Most browsers will accept cookies until you change your browser settings to refuse them, but doing so will limit the range of features available to the visitor on this website and most other major websites that use cookies. To find out more information about cookies, how to change browser settings, please visit Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

Security to protect your information
We take full responsibility for ensuring that proper security measures are in place to protect your information. When you pay or book a tour online, we use secure server software (SSL) which encrypts your details before they are transmitted over internet.

We do not guarantee the security of any information you disclose online and you do so at your own risk. We may not always catch an unintended privacy issue, despite our efforts to do so. We will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when we learn of any failure to comply with it. We will not be liable for any damages relating to the practices described in this Privacy Policy. You acknowledge that you are aware of security and privacy limitations inherent to the internet environment. We welcome your feedback regarding any privacy concerns that you may have, please contact us and let us know how we can improve our service generally.

Access to your personal information
You have the right to request a copy of the personal information that we are holding about you. Please email or write to us to request details. We endeavour to ensure that your personal information is correct and you may contact us to amend or remove information you think is inaccurate.
How long we retain your data for
We will only retain your personal information for as long as it is necessary to fulfil the purposes we collected it for.

We are also under certain legal obligations, such as accounting & tax reporting to the government, and we are obliged to retain data for up to seven years from the date of transaction.

In some circumstances when there is no appropriate reason for us to continue processing your personal information you can ask us to erase your data.

Contact us
If you have any questions about our Privacy Policy or any personal information we hold about you please contact us.

This privacy policy was last updated on 11 May 2018.